Keller graduate school marketing plan Essay

Organics on The Go has developed an intricate holistic marketing plan that incorporates a comprehensive IMC approach to ensure success for the company at large and ensure all financial objectives are met. A marketing schedule, coupled with strategic audits will further help to bolster demand for the product line and evaluate and ensure energy and equity are built into the brand over the coming year. Included in the plan is a contingency program that strategically aligns all departments to the overall mission with strategic executive leadership to vercome potential upheavals, or problems that may arise from a number of outside factors. Based upon this, Organics on The Go plans for a successful, profitable year due to an exceptional marketing platform via this plan. Situation Analysis Organics on the Go is an emergent company now entering into its first year of production. However, Organics on the Go faces several critical issues to surmount: 1 . Gain, maintain and grow a loyal customer base. 2. Foster strong brand quality, image and overall market recognition. 3. Overcome competition in a market segment with increasing entrants. 4. Jse a holistic marketing approach that targets the growing our competition, within the budget constraints of an emergent company. Several macro environmental forces need to be deeply considered, some which are enabling and positive, some which can prove hindrances if not properly managed. Positive environmental factors include: 1 . A sharply growing demand amongst the American public and overall national growth figures. 2. Increasingly positive social trends towards healthier, additive free foods. Negative concerns could include: 3. Cost of vendors and suppliers, for the inputs for Organic’s on the Go’s Production. . ncreased regulatory/compliance issues through government regulation of what, where and how organic food products must be produced and what may be contained within them. 5. Competition within the market that will likely continue to increase and new entrants arrive in the market. Organics on the go has the ability to tailor products that mean the publicâ€⠄¢s demand for organic foods where other companies fall short in that we produce 100 percent organic food and provide organic meat in our meals, all with exceptional convenience found normally with highly processed foods. Organics on the Go will leverage the unique coupling of organics with onvenience at affordable pricing. Market Summary: The organic food market can be defined as the market for products which are grown or produced naturally that is without chemicals of any sort and generally free of any additive, food coloring or preservative that is not naturally occurring within that product and that may be harmful to the consumer. The target market segments of the organic industry include majorly: Health enthusiasts Fitness enthusiasts Dieters Individuals who allergic to additives, dyes etc. Demographic Information: Research conducted by Rachael L. Dettman in her presentation to the USDA wrote: Organic produce: Who’s Eating it? A Demographic Profile of Organic Produce Consumers† indicates some strong demographic characteristics of the organic consumer: 1. White Collar individuals 2. Reside in less populated areas such as suburbia 3. Are generally below age 40 4. Hold degrees As the major grouping of organic food purchaser demographic and characteristic indicators ( Dettmann, pg. 6) Market Size and Growth: As of 2012 the total revenues of the organic market had grown to 27 billion back in 2012 and continues to grow at an average rate of about 7. % during the recession, ith a growth rate that has continued to increase and exceed analysts’ expectations according to the findings of the USDA. (USDA, pg. 1) However, the exact number of people that comprise the whole foods customer base is still not known with credible certainty, but is believed to be well within the millions in the USA alone.

Exactly How Hard Are AP Tests and Classes

Exactly How Hard Are AP Tests and Classes SAT / ACT Prep Online Guides and Tips Sure, they can help you get college credit and make your transcript more impressive. But are AP tests hard? The answer isn’t an easy yes or no. You need to consider many factors, including your own academic strengths, your school, and national score statistics. We'll guide you through these different factors and help you decide for yourself how hard AP tests will be! The AP Test Versus the AP Class There are two factors to consider when deciding how hard an AP subject is: the difficulty of the AP exam itself, and how the AP class is taught at your high school. Your score on the exam will affect whether you can get college credit for the class. Your grade in the class will affect your GPA and overall transcript impressiveness. For example, if you’re wondering, "Is AP Biology hard?" the answer depends on a few factors. AP Biology could be a very tough course at one high school but an easy A at another, depending on the teacher and curriculum. The exams, however, are pretty similar year to year. Some are harder than others, though your experience will depend on your personal strengths. In general, all AP classes are challenging and the exams are difficult, since they’re meant to be at the same level of an introductory college class. That said, we'll explore some factors that could make an AP class and test harder or easier. How Hard Is It to Pass an AP Exam? Earning a passing score (3+) on the AP test proves that you mastered the material and are able to study for a college-style cumulative exam. Doing well on the AP exam can help you get college credit and give your college applications a boost. It’s important to think about how hard an AP exam might be for you before signing up for the class. The average passing rate is around 60-70%, so your odds of passing an AP exam are generally good. However, just because the odds are in your favor, that doesn't mean you can slack off- far from it, in fact! The odds of passing with a 5- the highest score- are quite low on any exam: between 10% and 20% for most tests. They are even lower for popular tests, such as both AP English tests and AP US History, which have 5 rates below %. This is likely because a wider pool of exam takers results in more less-prepared students taking the test. Check out the table below to see the 2019 passing rates for all AP exams: Exam Name Passing Rate (3+) 5 Rate Studio Art: Drawing 91.1% 20.8% Spanish Language and Culture 89.0% 24.9% Chinese Language and Culture 88.3% 57.2% Studio Art: 2-D Design 86.4% 21.0% Calculus BC 81.5% 43.2% Physics C: Electricity Magnetism 81.1% 35.9% Seminar 80.7% 6.8% French Language and Culture 76.7% 15.5% Research 76.2% 10.8% Japanese Language and Culture 75.0% 38.2% Computer Science Principles 72.7% 13.6% Spanish Literature 71.9% 9.1% Physics C: Mechanics 71.1% 34.6% German Language and Culture 70.5% 18.4% Studio Art: 3-D Design 70.1% 10.1% Computer Science A 69.9% 27.0% Microeconomics 68.4% 22.2% Gov. and Politics - Comparative 66.2% 22.2% Biology 64.6% 7.1% Italian Language and Culture 64.6% .8% Psychology 64.4% 20.2% Art History 63.9% 12.0% Physics 2 63.5% 12.6% Music Theory 63.4% 20.9% Latin 63.1% 13.1% Statistics 59.2% 14.5% European History 58.4% .7% Calculus AB 58.3% 18.9% Macroeconomics 57.9% 17.6% World History 56.0% 8.7% Gov. and Politics - United States 55.2% 12.9% English Language and Composition 55.1% 10.1% Chemistry 54.6% 10.7% United States History 54.3% 12.1% English Literature and Composition 50.1% 6.2% Environmental Science 49.6% 9.5% Human Geography 49.1% 10.7% Physics 1 44.6% 6.2% Source: College Board. Note that a lot of AP classes self-select for motivated students or students with experience in a subject- especially the ones with ridiculously high pass rates, such as Calculus BC, Chinese, and Physics. Even though these exams have high pass rates, they're are often viewed as some of the hardest AP classes to pass. Also, notice that exams with some of the lowest passing rates, such as Environmental Science and Human Geography, are ones many students say are the easiest. These exams have lower passing rates because younger high school students who are less prepared for AP tests often take these classes. In addition, many students simply underestimate them and don’t study enough. As a result, these exams can be easier to pass, but you have to be prepared to study and not expect to pass without some hard work. If you are studying for a test with a particularly low pass or 5 rate, be sure to do plenty of multiple-choice and free-response practice so you can get that top score. Also, consult our scoring guide to learn how to come up with a target raw score while practicing. Furthermore, instead of just going off the pass rate table only, think about the subjects you’ve traditionally been strong at- these will likely be easier APs for you to pass. On the other hand, if there is a subject you've always struggled with, the AP exam in it will likely be hard for you, even if it seems as though a lot of students are able to pass it every year. How Hard Are AP Classes? So what about the classes themselves? Is AP Chemistry hard? Is AP Psychology hard? How about Statistics or English? How hard an AP class itself will be for you is important to consider. In general, a B in an AP class is more impressive than an A in a regular course. However, if your GPA is getting dragged down by a bunch of AP classes, that’s not the best outcome either. After all, your GPA is very important in college admissions and is used to calculate your chance at getting scholarships, too. Therefore, you want to make sure that you challenge yourself but don’t spread yourself too thin. Of course, getting an A in an AP class is ideal. The difficulty of an AP class will depend on your school and its grading policy (some schools weigh AP classes so getting lower than an A won’t necessarily drop your GPA below a 4.0). AP class difficulty also varies a lot from teacher to teacher. Some teachers won’t assign a lot of work but will expect you to study on your own. Others will keep you busy with nightly assignments, practice tests, and projects. As an example, I took both World History and US History AP courses in high school. Both AP tests are considered difficult: you have to learn a ton of material and also be able to write quality free-response answers in a short amount of time. However, even though the tests were similarly hard, these two AP history classes were taught very differently at my school. For AP World History, we were given reading assignments out of the textbook and unit tests, but there were not many daily assignments or projects. Basically, we were expected to keep up with the material on our own, and, as a result, I had to independently handle much of my own studying for the test. For US History, we had textbook readings, outlines, vocabulary lists, and research projects. Our teacher also held many after-school and Saturday study sessions. The class itself kept me very busy, but the assignments were important practice for the AP test, and so there was less I had to do on my own. World History was fairly easy to get an A in but a tough test to pass. By contrast, US History was tough to get an A in and a tough test to pass. There is no right way to teach an AP class. But as a student, you should be aware of your strengths and limitations. Do you do better directing your own studying, or is it helpful for you to have daily assignments to force you to stay on top of things? Being able to answer this question will help you choose AP classes that play to your strengths, and also let you get good grades and pass the exam. In general, there is a lot of material to cover in AP classes, so they tend to be more challenging than regular classes- especially courses like AP Calculus, AP Biology, AP Physics, US and World History, and English. These are all much harder than their regular or honors equivalents. Some exceptions are AP US Government, which some schools cover in a semester because there is less material, and AP Environmental Science, which has less memorization than AP Biology and AP Chemistry do. Still, how hard any one AP class will be ultimately depends on your school and the teacher. Find out about the teacher and curriculum of an AP class before signing up to make sure it’s a good fit for you and your study style. (See our post on which AP class you should take to learn more about scoping out classes.) How to Decide Whether an AP Class Is Too Hard for You It's often difficult to determine whether an AP class will be too difficult for you. Here are some tips to lend you a hand for both before and after you sign up for an AP class. Before You Sign Up for an AP Class ... #1: Think About the Classes You've Already Taken For example, in order to take AP Biology, most schools require students to take regular or honors biology first. The more background knowledge you have of a certain subject, the more likely you'll do well in its corresponding AP class. If you don't have a ton of prerequisites for an AP class, think carefully about whether the class will be out of your reach. It'd be very tough to take on, say, AP Physics, if you've never taken a physics course before! #2: Can You Find a Copy of the AP Syllabus? Looking at the AP class's current syllabus can help you find out what the workload is like and how the teacher integrates practice AP exams into the course. You can also talk to current students and ask about their experiences in the class. #3: Find Out the Passing Rate for the AP Test at Your School If the passing rate for the AP test is low, recognize that you might have to put in a lot of work on your own in order to pass it. If it’s a high pass rate, though, that’s a good sign that the teacher has a strong AP-prep curriculum in place. #4: See Whether There's a Summer Assignment Many AP classes kick off with work over the summer. If you already have summer plans that will make it hard to complete the work, think carefully about whether you can fit that class into your schedule. After You Sign Up for an AP Class ... #1: Evaluate How Things Are Going at Your First Midterm What’s your grade so far in the class? How are you doing with the teacher’s style? How well are you getting the material? Consider dropping to the regular class if you are seriously struggling, but try to push through the first marking period. Just make sure that you don’t pass your school’s class- change deadline! #2: Reevaluate at the End of the First Term If, by the end of the first quarter/trimester, your grade hasn’t improved or you don’t think you are understanding the material, seriously consider dropping to the regular version of the course. It’s not worth taking the AP exam if you’re certain you won’t pass- and it’s definitely not worth damaging your GPA over an AP test you won’t pass! #3: Before Dropping, Explore Extra Resources Don't just drop an AP class right away; rather, try to explore other resources available to you, such as in-school tutoring, private tutoring, online resources, and study groups. If meeting with a study group once a week or doing your own online practice problems helps you keep up with an AP class, then consider pushing through. However, if you try adding an outside resource and are still seriously struggling to understand the material and make it through the class, it's better to just drop to regular and focus your efforts on other advanced classes. What’s Next? Read our guides to learn more about AP tests, such as how long they are and how can you deal with exhaustion. Also, learn about how AP tests are scored. The first step to getting a 5 is finding out the minimum raw score you need to earn one! Have you taken the ACT or SAT yet? Not sure which one you’ll do best on? Read our guide to choose the test that’s right for you. If you've taken the SAT and want to improve your score, check out our guides to improving your Reading, Writing, and Math scores. Taking the ACT instead? Learn the vocabulary you need to know, all the most important grammar rules, and how to write an ACT essay. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

British Petroleum History - Smart Custom Writing Samples

British Petroleum History - Smart Custom Writing Is Democracy The best Form of Government For All PeopleDemocracy is a widely acknowledged form of political government under which the power to govern is sourced from the people either by a conducting a direct referendum or through an election of various representatives. In the 5th century BC, the Greeks coined this system of government that vests all power to decide as to who shall rule squarely on the people. This system chiefly asserts on equality and freedom as its mainstream virtues. Therefore, citizens are viewed as having equal access to power and deemed as equal before the law. Therefore, every man is entitled to one vote with an equal weight. These rights and liberties practiced by the citizens within such a state are secured by a constitution. Although this system of government implies multiple freedoms to its citizens, it can end up failing and becoming cumbersome to the subjects if proper checks and balances are not put in place to constantly keep the leaders in track. Th erefore, an in-depth analysis of democracy has been carried out herein by evaluating the pros and cons of this system. (Strong, 1998) There are numerous merits as to why a democracy should be the system of choice in governance. First, smooth transitory changes can take place in government without violence. This is enabled through free and fair elections whereby the citizens determine the ruling authority by simple majority. Secondly, democracy prevents monopoly of any one ruling authority. This is since the incumbent government has to compete with other parties and personalities after expiration of its term. This therefore ensures that the ruling authority works for the people and towards their needs or leave office due to the failure to be re-elected. Thirdly, a democracy serves as motivational factor to the people. This is since the government is obligated towards its citizens. By carrying out of all its duties and goals set which are supported by the majority, the people feel appreciative and encouraged to work even harder towards attaining a better economic status. Finally, a democratic government makes the citizens have a feeling of participation and ‘ownership.’ They feel that the government has been legally elected by them and that it is theirs. They are able to express their freedom of choice and opinion through the ballot box or voting process. This has the capacity of enhancing nationalism. (Kukathas, 2004) Despite all these merits, there are various demerits and criticisms that have been put forward against democracies. These have been based on the irrational voters who are widely perceived that they are poorly informed on political, social and economic issues. First, democracies have been deemed to be politically unstable. Though the government is elected in by the majority, during its term, opponents and the media frequently challenge the ruling authority which could lead to a sudden change in the political support. This goes a long way in discouraging foreign investment and economic growth.   (Zorach, 2010) Secondly, democracies have been characterized by short terms. This is especially the case after elections and there is no clear winner leading to formation of coalitions due to the fact that democracies are not after the ideological match but the support of the majority. Any imbalance in the treatment of principal partners may lead to withdrawal from the coalition hence the collapse of the government leading to another election. Thirdly, the democratic governments are slow in responding to key issues in the society. This is because decisions are carried out through consensus rather than a unilateral system that would otherwise speed up decision making. Finally, governments elected into power during elections have been accused severally of vote buying and rigging. This is a way of appealing and influencing voters to vote for one particular party who might not be the most appropriate in ruling. A form of vote buying is the pork barrel whereby some political sectors are awarded specific special benefits whose costs are spread to all taxpayers. (Ratchasima, 2007) Despite multiple criticisms, democracies remain the most popular governments in the world. This is since they allow the citizens to openly express their views which are a vital need among humanity. Therefore, democratic governments can be viewed as the best form of governments.    References Kukathas, G. F. (2004). Handbook of Political Theory. Sage. Ratchasima, N. (2007, November 25). Democracy, and vote buying, returning to Thailand. The New York Times . Strong, M. H. (1998). Public Space and Democracy. University of Minnesota Press. Zorach, A. (2010, September 12). Democracy. Retrieved November 19, 2010

How has supply chain impacted Food security Assignment

How has supply chain impacted Food security - Assignment Example Moreover, drastic climate changes have become common due to the rising global warming. To ensure food security, it is necessary that innovations be made in the food production, storage and distribution processes. Resources need to be utilized effectively and in constrained manner to determine the boundaries of future food production environment. Improving food security is also necessary for economic development of nations since hungry workers cannot be productive. Almost 75 percent of global population lives in rural areas and are dependant on agriculture. Enhanced food security can help them fight poverty and make them resilient so that they can participate in economic activities. Global food crisis leads to rising food price, and in recent years food price inflation has sparked political demonstrations in many countries leading to national and regional instabilities (Sustainable economic development, 2011, p.3). Shortage of food and difficulty in distribution process are common ele ments in many countries especially in the developing countries. This leads to chronic hunger among a large proportion of global population resulting in malnutrition, higher infant mortality rates and premature deaths due to failure of vital body organs. That growing commodity prices have become a matter of grave concern has been accepted by the United Nations through its warning that there is paucity of funds to curb global malnutrition in this â€Å"new face of hunger† (Borger, 2008). The head of UN’s World Food Programme (WFP), Josette Sheeran has expressed concern that an extra half billion dollars is needed to bring the situation under control. The major causes that have been recognized are huge disparities of income between developed and developing countries, usage of land for production of biofuel, drastic climate changes etc (Borger, 2008). The first part of this paper focuses on food security systems of five nations, and the second part discusses the impact of supply chain on food security programs. Section I Food Security According to the World Food Summit of 1996, food security is â€Å"when all people at all times have access to sufficient, safe, nutritious food to maintain a healthy and active life† (WHO, 2013). In other words, food security ensures that nutritious food is affordable and easily accessible to all sections of the world population to satisfy both their dietary requirements and food preferences. In reality, malnutrition and diarrhea have become common food related problems in most countries. Food security is essentially based on three pillars which are availability, accessibility and nutrition. This means food must be consistently available at reasonable prices to all people, there should be sufficient resources for all people so that they can access all food items, and there should be knowledge and awareness about proper nutrition and care (World Bank[1], 2009, p.14). Global experiences and events Persistent incre ase of food prices every year all over the world is a major contributory factor for global food crisis. UN’s WFP is assisted by voluntary contributions and it provides basic food items to 78 million people in 73 countries which is not even one-tenth of the total malnourished population of the world. In 2008, WFP’s budget was ?1.5 bn which was not even sufficient for maintaining existing food supplies because of rapid

Impact on labour law Essay Example | Topics and Well Written Essays - 2500 words

Impact on labour law - Essay Example John Barrett who was a suspicious schizophrenic patient absconded immediately after his release by Gill Mezey. John Barrett reportedly killed one Dennis Finnegan aged about 50 when he was cycling through Richmond Park in South West London in the day after Barrett’s release. A domestic inquiry was held by the Trust and two reports had reprimanded Mezey’s clinical management of John Barrett. .Hospital authorities suspended Gill Mezey with full pay for her negligence from all her duties. On manslaughter charges, John Barrett was sentenced to life. Hospital authorities relied on their hospital’s disciplinary procedure and policy which, it pleaded that equivalent to a contractual authority. In the mean time, Mezey had at her own free will absolved from her clinical duties following the episode as she felt that it would facilitate her from the chance of suspension. Mezey voluntarily undertook non-clinical duties like research and teaching mainly to avoid suspension. Both St George’s Mental Health NHS Trust and South West London administration were sued by Dr. Gill Mezey for suspending her on full pay. She claimed that she incurred pecuniary losses due to her illegal suspension as she could not practice her profession. Immediately after the incident, the trust perused a series of in-house probes which culminated in disciplinary action initiated against Mezey. Earlier, she was suspended on full pay from teaching and clinical duties pending the result of the punitive hearings. Aggrieved by her suspension, Mezey brought before UK High Court a breach of contract proceedings claiming that her suspension was against the Trust’s policy which stated that no employee could be suspended until there was enough concrete proof warranting the suspension. She also preyed that there was no incorporation of disciplinary proceedings in her contract of employment and in any case, her suspension was not

American history questions Essay Example | Topics and Well Written Essays - 1250 words

American history questions - Essay Example It established the notion of an international justice system that can be resorted to in cases when criminal acts are committed by a country against the citizens of another country or when they are committed by a government against its own people. The relevance of the Trials was that they served as precedent to future cases. In the subsequent cases, for example, crimes against humanity like genocide and ethnic cleansing committed in Yugoslavia, Rwanda, and Indonesia, the principles of the Nuremberg Trials were employed to try the accused. At the close of the war, the threats to these freedoms were once again resuscitated by the actions of the USSR. Harry Truman who succeeded Roosevelt to office saw the Russians’ foreign policy as emphatic on the communist ideology, suspicious, aggressive and close to and of the world around it. Soviet seemed so suspiciously obsessed with its security. Truman then decided that the best way to deal with the Russians and Stalin was a hard-line approach to contain communism and defend American interests. Thus, there was a discarding of the policy of compromise and the adoption of the policy of containment. In addition, Truman took a lesson from the past. His ‘Iron Fist’ approach was a reaction to the appeasement approach that was employed by the British towards Germany and Hitler before the outbreak of the WWII. Since the appeasement approach seemed to have goaded Hitler into being an airhead and declared war against the allies. Truman thought that from then on such an approach is not only futile but also dangerous and so he took a different tact. Another threat that communism brought to the US is the fear that that it’s spread in Europe would curtail US trade in that market. The revival of Europe after the war was especially important to the consumer-based US and therefore it must be safeguarded from communism. Q8 Some historians argue that the

Burdens of History Essay Example for Free

Burdens of History Essay The British imperial history has long been a fortress of conservative scholarship, its study separated from mainstream British history, its practitioners resistant to engaging with new approaches stemming from the outside – such as feminist scholarship, postcolonial cultural studies, social history, and black history. In this light, Antoinette Burton’s Burdens of History: British Feminists, Indian Women, and Imperial Culture, 1865-1915 represents challenges to the limited vision and exclusivity of standard imperial history. Burton’s Burdens of History is part of a budding new imperial history, which is characterized by its diversity instead of a single approach. In this book, the author examines the relationship between liberal middle-class British feminists, Indian women, and imperial culture in the 1865-1915 period. Its primary objective is to relocate â€Å"British feminist ideologies in their imperial context and problematizing Western feminists historical relationships to imperial culture at home† (p. 2). Burton describes Burdens of History as a history of â€Å"discourse† (p. 7). By this, she means the history of British feminism, imperialism, orientalism, and colonialism. Throughout the book, the author interposes and synthesizes current reinterpretations of British imperial history, women’s history, and cultural studies that integrate analyses of race and gender in attempts at finding the ideological structures implanted in language. In this book, Burton analyzes a wide assortment of feminist periodicals for the way British feminists fashioned an image of a disenfranchised and passive colonized female â€Å"Other†. The impact of the message conveyed was to highlight not a rejection of empire – as modern-day feminists too readily have tended to assume – but a British feminist imperial obligation. According to Burton, empire lives up to what they and many of their contemporaries believed were its purposes and ethical ideals. Burton based her book on extensive empirical research. Here, she is concerned with the material as well as the ideological and aware of the complexity of historical interpretation. Backed by these, the author particularly examines the relationship between imperialism and women’s suffrage. Burton brings together a remarkable body of evidence to back her contention that women’s suffrage campaigners’ claims for recognition as imperial citizens were legitimated as â€Å"an extension of Britains worldwide civilizing mission† (p. 6). Centering on the Englishwomans Review before 1900 and suffrage journals post 1900, the author finds an imperialized discourse that made British women’s parliamentary vote and emancipation imperative if they were to â€Å"shoulder the burdens required of imperial citizens† (p. 172). The author shows in Burdens of History how Indian women were represented as â€Å"the white feminist burden† (p. 10) as â€Å"helpless victims awaiting the representation of their plight and the redress of their condition at the hands of their sisters in the metropole† (p. 7). Responding both on the charge that white feminists need to address the method of cultural analysis pioneered by Edward Said and the imperial location and racial assumptions of historical feminisms, Burton explores the images of Indian women within Victorian and Edwardian feminist writing. In her analysis, the author argues that Indian women functioned as the ideological â€Å"Other† within such texts, their presence serving to authorize feminist activities and claims. By creating an image of tainted Oriental womanhood, and by presenting enforced widowhood, seclusion, and child marriage as â€Å"the totality of Eastern womens experiences† (p. 67), British feminists insisted on their own superior emancipation and laid claim to a wider imperial role. However, while feminists persistently reiterated their responsibility for Indian women, the major purpose of such rhetoric was to institute the value of feminism to the imperial nation. According to the author: â€Å"The chief function of the Other woman was to throw into relief those special qualities of the British feminist that not only bound her to the race and the empire but made her the highest and most civilized national female type, the very embodiment of social progress and progressive civilization† (p. 83). According to Burton, British feminists were, â€Å"complicitous with much of British imperial enterprise† (p. 25): their movement must be seen as supportive of that wider imperial effort. She sustains this argument through an examination of feminist emancipatory writings, feminist periodicals and the literature of both the campaign against the application of the Contagious Diseases Acts in India and the campaign for the vote. Indeed, the greatest strength of this book lies in the fact that Burton has made a n extensive search through contemporary feminist literature from a new perspective. In the process, she recovers some quite interesting subgenres within feminist writing. She shows, for instance, how feminist histories sought to reinterpret the Anglo-Saxon past to justify their own political claims and specifying some characteristic differences between explicitly feminist and more general womens periodicals. Certainly, Burton’s survey establishes the centrality of imperial issues to the British feminist movement, providing a helpful genealogy of some styles of argumentation that have persisted to the present day. Burdens of History is a serious contribution to feminist history and the history of feminism. In conclusion, Burton states that British feminists were agents operating both in opposition to oppressive ideologies and in support of them-sometimes simultaneously, because they saw in empire an inspiration, a rationale, and a validation for womens reform activities in the public sphere. Her arguments are persuasive; indeed, once stated, they become almost axiomatic. However, Burton’s work is to some extent flawed by two major problems. First, the author never compares the â€Å"imperial feminism†; rather she locates in her texts to other imperial ideologies. In addition, Burton does not subject imperialism to the same kind of careful scrutiny she turns on feminism. She does not define â€Å"imperialism† in her section on definitions, but uses the term – as she uses â€Å"feminism† – largely to denote an attitude of mind. Another problem is Burton’s failure to address the question of how feminist imperialism worked in the world more generally. It is true that feminists sought the vote using a rhetoric of cross-cultural maternal and racial uplift, however, one may ask: what were the effects of this strategy on the hearing accorded their cause, on wider attitudes toward race and empire, and, more specifically, on policies toward India? The author not only brushes aside such questions; she implies that they are unimportant. It seems that, for Burton, the ideological efforts of British feminists were significant only for British feminism. It can be argued that Burton’s difficulty in tracing the way Burdens of History works in the world is a consequence of her methodological and archival choices. The problem is not that the author has chosen to approach her subject through a â€Å"discursive tack† (p. 27), but rather that she has employed this method too narrowly and on too restrictive range of sources. While the author has read almost every piece of feminist literature, she has not gone beyond this source base to systematically examine either competing official documents, Indian feminist writings, or imperial discourses. Thus, Burton’s texts are treated either self-referentially or with reference to current feminist debates. Overall, Burton’s approach is useful in providing a critical history for feminism today, Certainly, it is as a critique of Western feminisms pretensions to universal and transhistorical high-mindedness that Burdens of History succeeds. However, if one wishes to map out the impact of imperial feminism not only on feminism today, but also on imperial practices and relations historically, one needs a study that is willing to cross the border between political history and intellectual history and to take greater methodological risks.